It feels like we’ve just barely ushered the kids back to school, but the faint sound of “Jingle Bells” is already wafting through the air. Thanksgiving? An afterthought.

Some brands are already airing holiday-themed TV spots or putting holiday decorations on display in-store. The holiday season is approaching — and it’ll be here in full force before we know it.

At this point, you have two choices: 1) continue to fear the inevitable; or 2) make the necessary preparations to ensure that your brand, across all its customer touch points, is ready (and willing) take this very busy holiday shopping season by the horns.

Personally, I’d opt for the latter. So grab your pumpkin spice latte and get your brain into planning and preparation mode.

To get you going, here are a few tips to help your brand shine during this holiday season while simultaneously ensuring that your customers’ experience is the best it can possibly be.

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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!