BizSugar.com › Marketing › How to Make Customers Love You in 2016

As we round the corner to 2016, everyone's looking for ways to build upon 2015's successes or overcome its failures. What everyone really wants is an advantage -- an unfair advantage -- something that sets us apart from the crowd and gives us an inside track.

Research indicates that acquiring a new customer costs at least five times more than retaining a current customer. Also, returning customers spend, on average, 67 percent more than new customers.

Make no mistake: new client acquisition is a key component of a successful business. But client retention is the foundation of a sustainable brand.

So what are the keys of building a thriving, customer-driven business?