BizSugar.com › Marketing › How to Get Started With Video Marketing for Your Blog – A Short Guide

According to HubSpot’s visual content marketing statistics for Jan 2016, today’s web users interact and are much more attracted by visuals than in the past, and marketers strive to give visual assets a more prominent role in their strategy.

This is not only about compelling images to accompany blog posts or interesting infographics. Video has become an essential asset in a blogger’s and a marketer’s toolbox.

Certainly, writing is easier that making videos – video is not just about words, but also:

- Image
- Body language (if the speaker appears in the video)
- Tone of voice
- Confidence projected
- Credibility
- Minimal elements of distraction
- Visually appealing and convincing content

All these elements come together to create an overall effect that pushes the viewer to act upon the content.