How To Develop A Personalised Content Strategy

Posted by contentchampion under Marketing
From http://bit.ly 3303 days ago
Made Hot by: LimeWood on April 9, 2015 1:38 pm

As a highly competitive field, online marketing increasingly requires the use of sophisticated strategies in order to grab online users’ attention and enhance their digital experience.

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Comments

Written by fairybet88
3286 days ago

I'm too.. Lil

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Written by contentchampion
3286 days ago

Martin, just based on my impression from the outside looking in:

http://www.mindvalley.com/about

Plus of course some of the larger software providers in the content marketing space itself - I'm thinking of Hubspot and similar.

I could be wrong though :-)

Cheers

Loz

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Written by lyceum
3286 days ago

Loz,

Thanks for your comment. I have added Mindvalley's app, Omvana, but I haven't used it yet! ;)

It looks that they have to update the copyright notice! ;)

"© 2013 Mindvalley."

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Written by contentchampion
3286 days ago

Hi Martin

I agree with your statement - which is why in an ideal world and specific tools aside, all customer relationship management should hinge on every employee being trained as a brand advocate and content champion - so the organisation is seen as a truly social business.

Cheers!

Loz

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Written by lyceum
3286 days ago

Loz: Thanks for your reply. Do you have examples of companies that you think have developed to this stage of CRM?

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Written by peterson1993
3286 days ago

I'm curious to know his answer.

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Written by lyceum
3301 days ago

Loz: Do you think the strategy will take it another step to personalization? "You don't do business with companies, you do business with an individual" - BNI approach

How could the CRM systems become personal and social?

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