One of the essential strategies of social media marketing is to position yourself as an expert on your topic. You can do this via a variety of methods: publishing articles, blogging, creating and posting video tutorials, podcasts or talk radio, webinars and so on. But one of the easiest and still most effective is by participating in a group — a discussion list, forum or a sub-group within a social networking site.

Who Voted for this Story



Comments


Log in to comment or register here.

This Could Be One of the Most Underestimated Employee Benefits

What's more important than salaries at your small business? Small business owners and entrepreneurs sometimes believe they …
Subscribe

Say Hello To Ileane Smith: Contributor of The Week!

Woo-hoo! Meet our latest "Contributor of the Week," Ileane Smith. Ileane started her small business adventure … More
Editor's Picks


It's time to up your game with video on BizSugar!
Did you know you can now post video on BizSugar?
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?