BizSugar.com › Marketing › How to Attract Prospects on LinkedIn - Business Marketing Tips

LinkedIn’s power lies in leveraging content and sharing information that is important to others. While every business role can use LinkedIn for different reasons, there is a common thread that, when understood and practiced, will improve its effectiveness.

Social media for business is not about broadcasting and advertising. It is about conversation and revealing information about you that other people find useful. Here's how to use it in your small business marketing plan.