How to Add a Unique Voice to Your Brand: 14 Tips and Ideas to Help You Win

Posted by kwameboame under Marketing
From http://sociatic.com 597 days ago

Differentiating your brand from other brands can be a daunting activity these days. This is because of the many other brands that are also out there competing for attention from ...

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Written by kwameboame
596 days ago

You make a good point Shawn. The many businesses that use USPs as gimmicks are the ones who need this advice. They just use it anyhow. The ones that understand how to use USPs create killer brands.

Thanks for your input.

Kwame.

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Written by ShawnHessinger
597 days ago

Hmmmm. Interesting points. Think the most interesting is probably #11 "Create a comic." Can't say I've heard that piece of advice often but I will say it goes along with some other ideas about mixing in pop cultural influences and forms that I've thought about myself. In the case of #1, I guess a key thing to think about is whether your Unique Selling Proposition is really unique. These days so many seem like gimmicks and really don't differentiate the product or brand from the competition. Ideally a product or service should be so unique that it speaks for itself and creates branding in the way it is noticeably different from everything else. That way there's no need to come up with a gimmick after the fact to differentiate a business that really isn't that different.

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