How the 'World's Worst Hotel' Uses Clever Marketing to Draw in Guests

Posted by bOnline under Marketing
From http://blog.bonline.com 184 days ago

The ‘world’s worst hotel’ has taken to warning people in advance about the poor state of the facilities on offer. Despite boasts of being “cheap, dirty, cold, poorly lit”, the hotel still attracts scores of guests. Read about its clever marketing campaign here.

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Written by tiroberts
179 days ago

Oh wow, this is pretty cool Kasey. I agree, this is a rather clever way to draw in new business and it seems to be extremely effective for this hotel. Small businesses can take a lesson from this Hotel, honesty is definitely the best policy - although I'm not willing to test out this hotel. I need all of my limbs, lol. :)

Ti

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