Here's a new way to think about marketing a small business: Instead of return on investment (ROI), think return on relationship (ROR) with your customers. Works like this...
How Return-on-Relationship (ROR) Trumps ROI
Posted by BizBest under MarketingFrom http://www.bizbest.com 4223 days ago
Subscribe
“Rachel: Great to hear! Thanks for your kind words! :)
All the Best,
Martin...”
“Thank you, Martin. That's a fantastic motto... and I couldn't agree more!...”
“Lisa: Good to hear! Thanks for your response....”
“For sure, I know I did years ago when I was working for others....”
“Lisa: I wonder if they potential employee is doing a background check on...”
Comments
4221 days ago
Thanks for sharing!
4222 days ago
4223 days ago
I like the idea here. Building a relationship instead of just looking for the upfront payback. It's definitely longer term business strategy.