BizSugar.com › Marketing › How Newsjacking Can Make Your Blog a Must-Read by Your Ideal Customers

By Carl Friesen

Are you someone who:

- Has thought about blogging as a way to build your business, but don't know what to write about?
- Tried blogging – but maybe haven't published one in a few years?
- Writes a regular blog, but it’s not bringing you any business?

It’s become clear that blogging is a vital part of how many businesses reach out to and connect with potential customers. We see this in an inbound marketing study by Hubspot, which found that 57% of companies who have a blog reported acquiring a customer from their blog. The same study found that 81% of businesses say that their blog is “useful” to “critical” for their business.