A decade ago, I started Joel on Software, a blog that put my company on the map. But as the business matures, I've come to realize that blogging is holding me back.
How Hard Could It Be? By Joel Spolsky: Let's Take This Offline
Posted by
jsternal under Marketing
From http://www.inc.com 692 days ago
Who Voted for this Story
Subscribe
Editor's Picks
Waffle House is Serving Up More Than Waffles 
Search engines or humans: whose throats should you grab?? 
Define Your Brand Strategies: Lessons From Zag
The Importance of Sustainability
Why an International "Week" Celebrating Working at Home?
“Is there anything better when someone make video about video benefits for...”
“Great tips how to make nice business cards and pass them to right people...”
“WoW, this is useful. Sometimes owners don't know how to build positive...”
“Great lessons how to become more successful! But its always hard to live...”
“After this I really need to set Pinterest on my blog! That time has come!...”
Latest BizSugar Blog Posts
Get Voting Buttons and Widgets
Top Users
- Legal
-
Privacy | Terms of Use
© 2007-2012 BizSugar.com.
Content posted by BizSugar users
is dedicated to the public domain.
Designed by Ikon MG
Comments
692 days ago
I think we're talking primarily about just one kind of blog here. There are many ways to use blogging technology as a marketer as you, I'm sure, are aware, and while I can think of many businesses that don't need a blog, I can think of tons of others that do...and not all in high tech industries. Blogs also add authority to Websites in Google search, can actually be part of your business model in some cases and don't need to attract millions of visitors to be effective. Blogs simply need to target your audience and help them find you in the vast online universe. If they've done that, they've definitely accomplished their mission.