BizSugar.com › Marketing › How Great Writing Helps Expand Your Brand

The Internet has revolutionized marketing forever. Ads were once expensive, and had to be in your face or no one would pay attention to them. Today, you don’t have to slap potential customers over the head with pictures of your product or slogans in order to get them to recognize your brand. However, you still have to take an active role in advertising, and writing is a great way to do just that. According to HubSpot’s 2013 State of Inbound Marketing report, 82% of marketers surveyed attested to finding new customers through daily blogging. Strong, well-written content will grow your brand, but if you aren’t writing or blogging regularly, consider do it for the following reasons.