Consumers still care about buying environmentally friendly products and services, but they’re skeptical about companies’ environmental claims and reluctant to spend money on green products in today’s tight economy. The 2012 Cone Green Gap Trend Tracker found that just 44 percent of respondents think companies are telling the truth when they make green claims—and 77 percent are willing to boycott companies that mislead them.


Who Voted for this Story



Comments


Written by BizRock
405 days ago

Today people want to buy green products and use environmentally friendly services. But everything is about marketing!

Thank you for sharing this advices!



Log in to comment or register here.
Subscribe

Jeffrey Fabian: Contributor of the Week

Our latest BizSugar Contributor of the Week is a real legal eagle as well as an entrepreneur. While already … More
Editor's Picks

Sign up for our weekly newsletter that comes out every Friday!
What's your take on small biz? Register and share your thoughts!
Woo-hoo! Congrats to Contributor of the Week Laura Petrolino!
We'll show you ours...if we can see your... small biz videos!