BizSugar.com › Marketing › How Bloggers Can Improve Ad Clickthroughs While Maintaining Great Usability

In Internet advertising, a clickthrough refers to the process by which a visitor clicks on an online ad and goes to the advertiser’s website or to the page where the advertised item can be bought. Also known as an ad click or request, it is basically the term used to refer to the click done on an ad to find out what’s behind the ad or to place a purchase. It sounds very elementary and simplistic but it’s not that simple trying to increase it, to have more clickthroughs or a higher clickthrough rate for an online marketing campaign.