BizSugar.com › Marketing › How Barcode Technology Levels the Playing Field

It can be intimidating for small and medium-sized business to go up against corporate giants like Wal-Mart and Amazon. Those large retailers set the standard for turning a profit, thanks to their massive infrastructure, workforce and leverage. Fear of having to compete with established bastions of business may prevent people from starting small local shops, or deter established firms from expanding to other markets.