BizSugar.com › Marketing › Here’s How to Close More B2B Deals with Content Marketing - YouMoz

Content marketing could be the missing element for your brand in nudging B2B prospects toward a sale. If content marketing is all about providing relevant information to help your customers make a decision, then no one needs this information more than a B2B customer. B2B customers aren't deciding between what to order for dinner or where to buy their next coffee; they're about to invest millions of dollars in major decisions that could make (or break) their businesses.