BizSugar.com › Marketing › Helpful Tips to Create and Build a Unique Brand

One of the many challenges entrepreneurs face during the initial stages of business planning is brand development and design. Your new company’s name, logo, marketing and advertising materials (and even website) are all integral elements of your overall brand design. Although the efforts required to create a comprehensive branding campaign can be both time consuming and costly for startups, there are several ways to streamline the process.