BizSugar.com › Marketing › Has the Digital World Made \'Going Global\' Easier? - MAGNETIZMO

There’s this common idea that the internet made “going global” an easier prospect for business owners. Sounds pretty logical too. After all, the web has created a digital world where everyone is connected. That kind of reach was barely even possible 20 years ago and even then it was only the biggest firms that could afford it.
The same barrier doesn’t quite exist in the digital world – at least not to the same extent. The theory is that businesses of all size and budgets can enjoy global reach and stand a good shot at expanding overseas, but is that really the case?