BizSugar.com › Marketing › Google's New Trade Mark Policy May Affect Your Brand

Google has decided that it will no longer prohibit businesses bidding for keyword searches of trade marks owned by competitors. In effect, a Google search against a household name may result in a rival business topping the results. Trade mark owners, therefore, will have to outbid competitors if they want their ads to be at the top of the search results, even though the keyword was its trade mark.