Getting Fickle Consumers to Buy Into Your Brand

Posted by Debra Kaye under Marketing
From http://www.entrepreneur.com 3677 days ago
Made Hot by: maestro68 on April 2, 2014 6:19 am

While big corporations are struggling to retain customers, startups are seizing the opportunity to steal loyal consumers. Here is how they are doing it.

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Comments

Written by lyceum
3674 days ago

Debra: It will evolve into personalized tea blends and specialty blends, inspired by variety of different products you could find in the wine shop and now in the chocolatiere place.

I have to take another look at your book... ;)

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Written by Debra Kaye
3674 days ago

Be sure to look at the Prologue. It's all about chocolate!

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Written by lyceum
3676 days ago

Debra: I often use the Starbuck's example of going back to basics, shutting down the espresso machines for day, learning how to make a good cup of espresso again! ;)

Regarding Lululemon's range of size, shouldn't it be up to the them to decide? How about the competitors? Do you they have more sizes? Maybe the fickle customers will vote with their wallets and move on to other vendor sources?

Personally, I want to the reach the "fickle" customers who understand the trader principle and the free exchange of products and services. I will let the customers do a taste test and come up with their own personalized beverage blend and then supply them with this individualized product. It will be interesting to see if my potential customers will buy into my new beverage brand!

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Written by Debra Kaye
3674 days ago

Wow your new product sounds exciting. I wish you a lot of luck. Please let em know what it is called and keep me posted on progress. I wish you much success!

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