Get New Customers. Build In Simplicity | M4B Marketing | Small business news; tips; networking

Posted by m4bmarketing under Marketing
From http://www.m4bmarketing.com 92 days ago
Made Hot by: SimplySmallBiz on February 20, 2013 8:25 pm

Today the Internet looks like one enormous supermarket. Millions of websites, blogs, products and services to choose from. Building in simplicity is not difficult and here is a way to do it that benefits your business and your customers. It will give your business a competitive advantage.

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Comments

Written by HeatherStone
92 days ago

Hi Susan,

It often seems that tipping points are reached when using a product or service becomes so easy anyone can do it. This attracts new clients and customers and keeps existing ones because using other alternatives is harder. Certainly, some people will always choose the unusual and even the harder option to save money, because of personal preference, or for other reasons. But most people will choose the option that makes their lives easier and is easiest to use, do, or buy. Think Netflix, Amazon, the personal PC, the smartphone or any of a number of other products and services that went from fringe to commonplace. In each case, simplicity, from the customer's perspective, was a major component of the marketing.

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Written by m4bmarketing
92 days ago

Good examples Heather. It will be interesting to see how many other businesses will follow the simplicity route.

Susan

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