BizSugar.com › Marketing › Gary Vaynerchuk’s Weekly Wrap-Up (3/26/15)

For our second installment of GaryVee's weekly wrap-up, we'll begin with the article “If You're Trying to 'Convert' Your Customer, You're Doing Something Wrong”. Gary says that he is often asked how to take someone from “maybe” to “yes”. He states that he does not try to win them over and that he in fact, spends zero time trying to convince people to believe what he believes in. He continues by saying that people waste too much good time and energy trying to convert customers when they should be spending that time trying to reaching more people. He says that it's a waste of time to try to convert the “unconvertable”.