BizSugar.com › Marketing › Gary Vaynerchuk’s Weekly Wrap-Up (2/19/15)

For this installment of Gary Vaynerchuk’s weekly content wrap-up, we’re going to start with his article entitled “What You Don’t Understand About Fine Wine Might Hurt Your Business” Gary talks about something he’s an expert at which is fine wine. He says that maybe the reader thinks that high-end wine is a total hoax; that it’s all made up and the entire market is a fraud. After all, he says, if you can get a decent bottle for $15, why pay more? Well Gary says that fine wine is just as much a hoax as the art world is – in other words it’s not. He explains by stating that if the demand for a product is high enough and supply low enough, the cost is driven up which makes total sense. It’s all about perspective, according to Gary but mostly it’s context.