Is marketing becoming more science than art? "It’s partly about the creative, for sure, but it’s also (and arguably mostly) about campaign optimization and automation made possible by a plethora of marketing software, which are now as much a part of the modern CMOs arsenal of tools as all of the “creative” tools they have traditionally used in the past."
From Don Draper to Sheldon Cooper: The Transformation of CMOs
Posted by noyalizor under MarketingFrom http://www.viola-notes.com 3008 days ago
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