BizSugar.com › Marketing › Finding Your Competitive Advantage #2: Customer Intimacy - DIY Marketers

In this series of posts, we’re taking on the challenge of doing exactly that – step-by-step. In the first post, we simply got our arms around the fact that a competitive advantage was quantifiable and objective, not claimed by another competitor and NOT a cliche.

- See more at: http://diymarketers.com/finding-your-competitive-advantage-2-customer-intimacy/#sthash.Ul9ojAa3.dpuf