Find New Customers By Telling Your Business' Story

Find New Customers By Telling Your Business' Story Avatar Posted by smpayton under Marketing
From 864 days ago
Made Hot by: AmyJordan on July 16, 2013 5:29 pm
What's your business' story? Uncovering it can help you become more personal in the eyes of your customers, and can go a long way toward building trust with them.


Written by lyceum
855 days ago

In order to have an exchange you have to have two parties and they have to understand their value.

I will stop the egg & bacon jokes after we have had done a cooking video together! ;) Think the Swedish Chef from the Muppet Show...

Written by smpayton
855 days ago

I love the Swedish Chef! How authentic is he really....?

Written by lyceum
860 days ago

Susan: It is both about you, me, myself, ego (I in Latin). Without you as a producer, the consumer can't buy anything (I have worked as a purchaser for long time, so have the right to say this! ;) ). It is an exchange of values.

I love your storytelling. Could have egg & bacon with that? :)

I will bookmark your post and do some introspection. And I have to get John Jantsch book...

Written by smpayton
860 days ago

Do get the book. His books are amazing. You're right; you have to have the "I" to have the story, but it shouldn't center around you.

Enough with the eggs and bacon jokes! No matter what time it is, you make me hungry.


Written by HeatherStone
862 days ago

Hi Susan,

It's so important to think about the customer when telling your story. Sure you're passionate about widgets or whatever you make, but why should they care? Are they passionate about widgets too? Or better yet, do they really, really need them? Perhaps part of that story should be about why they do. Thanks for sharing with the BizSugar community!

Written by smpayton
862 days ago


It's easy to get sucked into what YOU want, but it's never about you. It's about your customers. What story can you tell that they will identify with?

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