• Home 
• Marketing  
  • Advertising
  • Customer Service
  • Direct Marketing
  • Online Marketing
  • Public Relations
  • Sales
  • Products and Services
  • Success Stories
  • Social Media
• Finance  
  • Franchises
  • Raising Capital
  • Taxes
• Management  
  • Human Resources
  • Strategy
  • Employee Benefits
  • Legal
  • Self-Development
• Technology  
  • News
  • Resources
• Startups
• About
  • About Us
  • FAQ
  • Moderators
  • Advertise
  • Testimonials
  • Blog
  • Contact
• Sweets
  • Videos
  • Tools
  • Top Members
  • Contests
    • Brother "Back to Business"
    • Rock Your Biz
    • Sugartone
  • Hangouts
  • Social Hub
  • Best of BizSugar

BizSugar.com › Marketing › Find New Customers By Telling Your Business' Story

• Popular
• Recent
• Month
• Week
• Now

30

Vote

6 Comment

Find New Customers By Telling Your Business' Story

Posted by smpayton under Marketing
From http://tweakyourbiz.com 1466 days ago
Made Hot by: AmyJordan on July 16, 2013 5:29 pm

What's your business' story? Uncovering it can help you become more personal in the eyes of your customers, and can go a long way toward building trust with them.

Tweet

---

Who Voted for this Story

1. lyceum
   
2. nialldevitt
   
3. Cathode Ray Dude
   
4. Sian Phillips
   
5. bigmoneyweb
   
6. johnxp
   
7. smpayton
   
8. BizRock
   
9. mikehartman1
   
10. steefen
    
11. tcamba
    
12. tiroberts
    
13. JoshRed
    
14. MasterMinuteman
    
15. LoopLooper
    
16. seobromino
    
17. deanuk
    
18. MyCorporation
    
19. robinandy58
    
20. sophia2
    
21. FutureVision
    
22. AmyJordan
    
23. Copysugar
    
24. MarketWiz
    
25. ObiWantrepreneur
    
26. DigiTechBlog
    
27. devan
    
28. blogexpert
    

Top BizSugar Users

This week's most active BizSugar users. Join Them!

• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 
• 

---

More in Marketing

1. Increase Your Company\'s Value: Be Unique and Repeat (INFOGRAPHIC)
   
2. Where To Focus Your Marketing Efforts in 2017 - 3Bug Media
   
3. 5 Ways Small Businesses can Benefit from Blogging
   

Comments

Written by lyceum
1457 days ago

In order to have an exchange you have to have two parties and they have to understand their value.

I will stop the egg & bacon jokes after we have had done a cooking video together! ;) Think the Swedish Chef from the Muppet Show...

- 0 +

Written by smpayton
1457 days ago

I love the Swedish Chef! How authentic is he really....?

- 0 +

Written by lyceum
1462 days ago

Susan: It is both about you, me, myself, ego (I in Latin). Without you as a producer, the consumer can't buy anything (I have worked as a purchaser for long time, so have the right to say this! ;) ). It is an exchange of values.

I love your storytelling. Could have egg & bacon with that? :)

I will bookmark your post and do some introspection. And I have to get John Jantsch book...

- 0 +

Written by smpayton
1462 days ago

Do get the book. His books are amazing. You're right; you have to have the "I" to have the story, but it shouldn't center around you.

Enough with the eggs and bacon jokes! No matter what time it is, you make me hungry.

S

- 0 +

Written by HeatherStone
1465 days ago

Hi Susan,

It's so important to think about the customer when telling your story. Sure you're passionate about widgets or whatever you make, but why should they care? Are they passionate about widgets too? Or better yet, do they really, really need them? Perhaps part of that story should be about why they do. Thanks for sharing with the BizSugar community!

- 0 +

Written by smpayton
1464 days ago

Heather--

It's easy to get sucked into what YOU want, but it's never about you. It's about your customers. What story can you tell that they will identify with?

- 0 +

Log in to comment or register here.