BizSugar.com › Marketing › Engaged Internet users oblivious to banner ads

If it looks like an ad, flashes like an ad or is disguised as an ad your site visitors probably won't notice it, according to a new report on the old problem of banner blindness. Consequently, if an ad doesn't look like an ad and tricks the user in to clicking through, it is ranked as a top annoyance. by Helen Leggatt