BizSugar.com › Marketing › Eight Critical Success Factors for Lead Generation

If you've been doing B2B Marketing for any length of time you know who Brian Carroll is. If you don't know who he is, you should. His eBook, Eight Critical Success Factors for Lead Generation, is a must read for “lead generation specialists committed to the long-term proposition that digging for leads, educating prospects, navigating the nuances of the complex sale and creating new, high-level return on investment is what has brought lead generation to the position it enjoys in the marketing hierarchy today”.