BizSugar.com › Marketing › Effective Ways to Manage Your Business\'s Online Reputation

With a host of digital tools gaining popularity over the years, more and more businesses are implementing these to strengthen their marketing strategies. In an attempt to meet and exceed customer expectations, all businesses are looking for ways to extend their reach to existing and potential customers.
A business’s reputation is a primary aspect that customers tend to check before they decide to avail themselves of the products and services offered by it. As many as 75 percent of consumers say that word-of-mouth is a key influencer in their purchasing decisions. With the internet dissolving barriers among customers, word-of-mouth can travel at the speed of light. Therefore, your business’s online reputation can have a major impact on lead generation and retention.