BizSugar.com › Marketing › Effective Campaigning with QR Codes

Depending on your point of view, QR codes can be hypnotic or annoying, useful or worthless or resemble an ink blot or a funky piece of art.
Who knew that a two-dimensional bar code arranged in a pattern of squares for the encoding of product information could be such a polarizing figure? But the codes are here to stay and will likely become more popular, so forward-thinking small business owners should think about putting them to use as an extra marketing tool in their belts.