BizSugar.com › Marketing › Economic Turmoil Creating the Perfect Storm for Trigger-based Sales

Since 2002, we who advocate the paid search niche of marketing have been pretty vocal about how much more this stuff can do than people realize. It's not pure direct marketing, we've pleaded. It can do other stuff too! It can sing, dance, weld, flutter, soar, and giggle. It deodorizes, disinfects, scours, and scrubs - without scratching (unless that's what you want).
Now that paid search is a multi-gazillion-dollar business that drives 99% of the revenues of one of the world's least cyclical, recession-proof technology companies (the GOOG), we're so confident in our power that a little humility won't hurt.