Duck Dynasty: The Dangers of Tying Your Brand to Celebrities

Posted by mmangen under Marketing
From http://magazine.promomarketing.com 3775 days ago
Made Hot by: centrifugePR on December 26, 2013 10:52 pm

For years companies and brands have been in love with the notion of associating their brands with celebrities. But, before you decide to partner with a

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Comments

Written by lyceum
3772 days ago

Could you say that you should have all the ducks in a row before you connect your brand with a celeb? Personally, I haven't watch Duck Dynasty, so I don't know about the Phil Robertson character and his views. The good thing is that you could vote with your wallet. For example, I will not eat at Chick-Fil-A any day soon...

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