BizSugar.com › Marketing › Don\'t Discount the Importance of Native Apps

By now, you probably understand the importance of having a mobile-friendly website for your business. But if you already have such a website, you may think that it’s not important to also have a native app for your business.
Not so, according to some experts.
While having a mobile-friendly site is probably more important in most industries, native apps offer other benefits. One of the main benefits that mobile apps have over mobile websites is the increased control they give you over the entire user experience.