BizSugar.com › Marketing › Don't just listen. Observe.

Shannon Paul wrote a really clever post the other day about Cultural Immersion for the Social Media tourist. She's hitting on something that's been nagging at me. We keep saying that listening is the first step to participating in social media. But companies who are seeking to better understand social media (and it's application for their business) don't just need to be listening from the outside in.