Once a successful through-line has been established for a story, the audience cannot help but be drawn in to see how the drama unfolds, curious as to whether the main characters achieve their mission. In makes no difference if you’re writing a feature-length Hollywood movie or producing a great piece of content marketing to help tell your brand’s story, the importance of establishing an engaging through-line remains the same.
Does Your Brand Have The Glue That Holds Your Story Together?
Posted by amabaie under MarketingFrom http://imagibrand.com 3640 days ago
Made Hot by: DigiTechBlog on May 3, 2014 4:57 am
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