No, of course they don't. If you have tracking in place and meeting your objectives then you do not nee a full marketing review. To keep it simple there are two occasions when a full marketing review should be considered.

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Comments


Written by HeatherStone
675 days ago

Great suggestions, Susan. Sometimes it's time for a marketing review simply because the old stuff isn't working anymore. Even the best marketing strategy can loose effectiveness. Audiences change. Sentiments change. If you're noticing a problem, don't ignore it. It may be time to take a new approach.



Written by m4bmarketing
674 days ago

Thanks Heather. Absolutely agree the best marketing strategy can lose effectiveness and especially these days change is happening sometimes at a fast pace. being open to a review and to a new approach can make a difference.

Susan



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