Offer free samples or products. Can be a good idea. Doing the same as everyone else. Bad idea. If you are offering free samples or offers to stand out form your competition do it differently to attract customers. Otherwise it can be a waste of time or money.



Comments


Written by HeatherStone
340 days ago

Susan,

So right. Just like all your products and services, free stuff should be unique. It's part of the branding of your business and can be the way potential customers differentiate you from everyone else out there. Giving away free stuff is part of your marketing effort. Why not use it to help create an image of yourself people will remember?



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