BizSugar.com › Marketing › Developing a USP for Your Tech or Specialized Service

A Unique Selling Proposition (USP), Unique Value Proposition (UVP) and an Elevator Speech are all succinct ways of explaining what your product or service does, the benefits of using the product or service, and how you’re different or better than your competitors.Each is slightly different and has different uses. They are sometimes confused with one another and there is not one singular, universal definition of each.