David Ogilvy’s First Commandment for Great Copywriting

Posted by Larry J Keltto under Marketing
From http://www.thesolopreneurlife.com 3759 days ago
Made Hot by: SJC on January 4, 2014 5:48 am

The foundation for David Ogilvy’s greatness was an unwavering faith in great copywriting. For Ogilvy — and for any copywriter worth his or her invoices — “great copywriting” means copy that sells. With that as background, here’s Ogilvy’s First Commandment for great copywriting.

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Comments

Written by Larry J Keltto
3755 days ago

Read the sequel (HTML is disabled, so copy and paste): http://www.thesolopreneurlife.com/david-ogilvys-second-commandment-for-great-copywriting-and-how-to-use-it/

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Written by Larry J Keltto
3758 days ago

Hi Lyceum, thank you for the comment. I haven't seen the Ogilvy documentary -- is it available anywhere online? I'd love to see it.

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Written by lyceum
3758 days ago

Larry: That a cliffhanger post! ;) I can't wait for your next post... Have you seen the documentary on David Ogilvy?

Btw: Great quote by Hope Solo on your blog!

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