Cool Niche Businesses: 5-Hour Energy Went From Zero to $1 Billion in Less Than 10 Years

Posted by Larry J Keltto under Marketing
From http://www.thesolopreneurlife.com 3758 days ago
Made Hot by: thelastword on January 11, 2014 2:28 pm

There are many ways to skin a niche. One is by size. That’s what Manoj Bhargava did when he created his now-ubiquitous, 2-ounce “energy-shot” product, 5-Hour Energy.

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Comments

Written by Larry J Keltto
3757 days ago

Keep me updated on your energy-drink product!

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Written by lyceum
3757 days ago

Larry: I will do that! :) Are you a tea drinker?

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Written by lyceum
3757 days ago

Larry: I have read about 5-hour drink, but I haven't been able to test it yet. I read some stories about the drink and linked to accidents, but my main position is buyer beware and read the instructions.

I want to create my own energy drink someday in the future, that will have my favorite beverage, tea, as one of the ingredients.

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