BizSugar.com › Marketing › Content Marketing Secret: Tell Customers What to Expect

What’s your favorite thing to read in your leisure time? Is it a suspenseful mystery story or thriller with endless twists and turns that never seems to end up where you’d expect?
How about something on history or philosophy or the biography of a famous or historic figure? These stories make their points slowly like pealing back layers of an opinion.
They are meant to be savored over time. They help you understand their subject by revealing things bit by bit. It’s much like meeting and getting to know someone.