BizSugar.com › Marketing › Content Marketing: 4 Tools for Content Inspiration

If you’re business isn’t engaged in content marketing, you’re behind the curve. Content marketing is a critical part of any integrated marketing strategy. And before you dive in to creating and distributing content, take a few steps back to reflect on your overall digital strategy. What do you want to accomplish with your online presence? Answering that question and outlining your goals will not only create the structure to drive your overall integrated marketing strategy—it will provide a framework that guides the content you create, the topics you cover and how and where you distribute the finished product.