Comparing Return on Investment (ROI) for paid traffic (PPC) vs. blog and organic traffic

Posted by dodge28 under Marketing
From http://www.siteprebuilder.com 406 days ago
Made Hot by: Monsieur Eraser on April 15, 2012 11:48 pm

How do you decide whether blogging or paying for traffic (PPC) brings a greater return on investment (ROI) for your business?

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Comments

Written by eastvantage
397 days ago

Very interesting post and would help me with my outsourcing website! Thanks! ;D

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Written by nialldevitt
399 days ago

This is a really in-dept and well thought out analysis, David. I'm going to bookmark to return to study the finer details later. Also, thanks for sharing here at Bizsugar

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Written by dodge28
398 days ago

Glad you enjoyed it Niall :) All the best...

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Written by BizRock
401 days ago

Great post about PPC investment versus blogs and organic traffic.

Thank you for sharing here at BizSugar!

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Written by dodge28
401 days ago

Thx BizRock...

Glad u enjoyed it. There was an interesting post on my blog about that article:

"David, excellent analysis. The problem I always run into though is quantifying exactly how much revenue a single visitor generates. While I can aggregate my total views and unique visitors across a time period and then simply divide revenue evenly, I'd really like to be able to drill down and attribute specific CPA conversions and CPC to a single user. Do you have any favorite tracking tools for this sort of thing (other than GA)? "

Think I'll have to follow up on it when I have a moment.

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