How do you decide whether blogging or paying for traffic (PPC) brings a greater return on investment (ROI) for your business?

Sponsored Content


Comments


Written by eastvantage
947 days ago

Very interesting post and would help me with my outsourcing website! Thanks! ;D



Written by nialldevitt
949 days ago

This is a really in-dept and well thought out analysis, David. I'm going to bookmark to return to study the finer details later. Also, thanks for sharing here at Bizsugar



Written by dodge28
949 days ago

Glad you enjoyed it Niall :) All the best...



Written by BizRock
952 days ago

Great post about PPC investment versus blogs and organic traffic.

Thank you for sharing here at BizSugar!



Written by dodge28
951 days ago

Thx BizRock...

Glad u enjoyed it. There was an interesting post on my blog about that article:

"David, excellent analysis. The problem I always run into though is quantifying exactly how much revenue a single visitor generates. While I can aggregate my total views and unique visitors across a time period and then simply divide revenue evenly, I'd really like to be able to drill down and attribute specific CPA conversions and CPC to a single user. Do you have any favorite tracking tools for this sort of thing (other than GA)? "

Think I'll have to follow up on it when I have a moment.



Log in to comment or register here.

Three Key Voluntary Policies for Women

Today 4 in 10 women are the sole or primary breadwinners for their families,¹ and they do more than twice the amount …
Subscribe

Join Our Google Hangout Explaining Brother CreativeCenter Thursday Feb. 21

Imagine being able to click onto a Website to design business cards, flyers, and other marketing materials for your … More
Editor's Picks

It's time to up your game with video on BizSugar!
Post your small business video to BizSugar today!
Have you tried BizSugar's new video posting feature?
Did you know you can now post video on BizSugar?