How do you decide whether blogging or paying for traffic (PPC) brings a greater return on investment (ROI) for your business?





Comments


Written by eastvantage
1688 days ago

Very interesting post and would help me with my outsourcing website! Thanks! ;D



Written by nialldevitt
1690 days ago

This is a really in-dept and well thought out analysis, David. I'm going to bookmark to return to study the finer details later. Also, thanks for sharing here at Bizsugar



Written by dodge28
1690 days ago

Glad you enjoyed it Niall :) All the best...



Written by BizRock
1693 days ago

Great post about PPC investment versus blogs and organic traffic.

Thank you for sharing here at BizSugar!



Written by dodge28
1692 days ago

Thx BizRock...

Glad u enjoyed it. There was an interesting post on my blog about that article:

"David, excellent analysis. The problem I always run into though is quantifying exactly how much revenue a single visitor generates. While I can aggregate my total views and unique visitors across a time period and then simply divide revenue evenly, I'd really like to be able to drill down and attribute specific CPA conversions and CPC to a single user. Do you have any favorite tracking tools for this sort of thing (other than GA)? "

Think I'll have to follow up on it when I have a moment.



Log in to comment or register here.

Give millennials a reason to stay - The benefits that can help you retain young talent

Job-changing is fast and furious in the early years of millennials’ careers: Young adults born in the early ‘80s …
Subscribe

Adam Gottlieb @FrugalEntrepren Schools Businesses with Real Life Experience

While most other high school kids were simply worried about passing math and physics or finding a job for the summer, … More
Editor's Picks


Did you know you can now post video on BizSugar?
It's time to up your game with video on BizSugar!
Have you tried BizSugar's new video posting feature?
Post your small business video to BizSugar today!