BizSugar.com › Marketing › Color Profiles and Printing Explained: What’s the Difference Between CMYK and RGB?

We’ve shown you how the psychology behind color can help us understand how collateral like websites and brochures are perceived. The medium doesn’t really matter – whether in print or on the Web, you want your marketing materials and branding to look sharp. When it comes to choosing colors, though, you need to be careful to use the right ones depending on the context of your project. So what are the differences between color profiles for the Web and for print?