BizSugar.com › Marketing › Closed Loop Marketing: Making a Match Between Sales and Marketing

When it comes to customers and sales leads, marketing and sales often have very different perspectives on what data is valuable. The solution is a concept called "closed loop marketing." In this system, data can easily be exchanged between sales and marketing, and customers can be tracked through the suspect-to-sale continuum. With the right technology in place there is a free flow of information that reveals who the customers are and how they like to be sold.