BizSugar.com › Marketing › Choosing the Perfect Revenue Model for Your App - App Entrepreneurs Association

Who builds valuable apps for free?

No one.

With all the hard work in its making, we need to incentivize the app to generate and add value to our business.

We may build apps to gain more mobile customers, to increase brand awareness, to cultivate brand loyalty, and to add a new marketing channel for our company. However, the end goal is to create a solid source of revenue or to add an additional channel to our company’s bottom line.

This requires putting in considerable amount of effort into selecting and integrating the right revenue model. Hence, this post will highlight the existing and latest revenue models for apps and briefly discuss their advantages and disadvantages.