BizSugar.com › Marketing › Catching the Customer Click: Better CTAs and Subject Lines - UNSPOKENUNSPOKEN

Email use isn’t growing as steadily as it once was, but the average consumer still sends and receives roughly 88 emails per day. Who has time to open that many emails? No one. That’s why consumers have become increasingly selective about the emails they’re willing to read—and why sparking their interest with a strong subject line is critical.