BizSugar.com › Marketing › Case Studies Increase Conversions. Here’s Proof! - Exit Bee Blog

Ever wondered why businesses these days are focusing on creating case studies or short reports around how their product/service helped another business?

Well of course, they are actively executing their content marketing strategies with consistent blogging, creation of white papers, etc. But why invest their resources in creating case studies as well?

Let’s start with understanding what case studies are and what value they hold in the market today.