BizSugar.com › Marketing › Business Development, Alive and Well in 2.0

We spend a lot of money on business development. We spring an average of $2,000 per person to send folks to conferences and trade shows in pursuit of the almighty warm lead. We golf with our clients, with our clients friends. We buy cocktails, break bread together, all in the name of establishing favorable connections on a personal level. We hope that by being hospitable, by being gracious and personable, we can engender a level of trust and affinity for our business that will ultimately lead these clients and customers to our door first.