This iconic, rugged, healthy Marketing figure brought billions upon billions in profits. He's considered one of the greatest Pitch-Men of all-time.
Yet many who portrayed him died of lung cancer.
A look at history, Marketing, Advertising and profits. And asking the question..."At what price?"
Business & Marketing History: The Marlboro Man: The Greatest, Deadliest and Deadest Pitch-Man of All-Time.
Posted by yoni67 under MarketingFrom http://jobshuk.com 4894 days ago
Made Hot by: techfordummies on December 6, 2010 11:12 am
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Comments
4892 days ago
4891 days ago
Profits sometimes trump well-being.
4893 days ago
The JPost Staff
4893 days ago
I will be off of work for the next six weeks or so, hopefully that will give me extra time to think up some more posts!
Yoni
4894 days ago
Thanks for another enjoyable post, Yoni.
4893 days ago
Here's mine: "Cigarettes Don't Kill People...Lungs Kill People!"
4893 days ago
I'm a fan of the show. It seems that a good catch-phrase (even quite meaningless) can go a long way in getting some extra customers aboard. Even if aboard is deadly!
Yoni
4894 days ago
businessavante
4894 days ago
businessavante
4893 days ago
Fall it did. And the gravestones? At least as far as the Marlboro Men go...they are all to real! Sad.
Yoni
4893 days ago
4894 days ago
No doubt whatsoever that personal responsibility is a huge issue. Thank you for bringing it up!
The issue here, as I'm glad you agreed, is that of the enticement. The Marlboro Man seemed to do the job, at least according to financial figures. I guess in some regards it was his coolness and machismo which flipped the balance for many and dragged them into the fray. It testifies to the power of advertising and marketing along with the resonsibility which must go along with it.
Best regards,
Yonatan
4894 days ago
Alan